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Netflix warns against Bird Box challenge

Updated: Jan 5, 2019

Netflix issues danger warning after Bird Box challenge goes viral. The Bird Box Challenge is a dangerous online challenge that is inspired by a recent Netflix original horror film, "Bird Box."


The challenge includes activities of the core concept of Bird Box; wearing a blindfold while wandering around outside. Some people are applying the challenge to their daily lives for 24 hour time period while blindfolded, while others are attempting the challenge for a shorter period. No matter the time period, Bird Box challenges should not be attempted without close supervision.


Bird Box was viewed by 45 million viewers in the first 7 days of service. This was the largest viewing rate for any movie presented by Netflix in over 12 years. If you can get past the R rated language it is a unique horror film starring the talented Sandra Bullock.



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